Last year’s edition of the Host exhibition in Milan has attracted international plaudits following a record attendance of 187,602 (+24.3% compared with 2015’s show).
With 39% of visitors being from outside the local Italian market, the regional attendees experiencing the fastest growth included: Europe, China, the US, Russian-speaking countries and the Middle East.
Exhibitors too comprised a very global flavour – out of the 2,165 stands from 52 nations: 1,322 were Italians (+4.4%) and 843 were international (+13.4%).
More than 20 countries were present at the show for the first time, such as Christmas Island, Mariana Islands, Samoa; from the Indian Ocean, visitors from Seychelles, Nepal, and Sub Saharan Africa: Rwanda, Zambia and Zimbabwe.
HostMilano is garnering more interest by international institutions too. The show attracted Business Beyond Borders, an international project promoted by the European Commission, which involves 240 companies from 53 countries in over 200 meetings, whereas Grupo Consular de América Latina y el Caribe N.I. participated for the very first time, grouping together consular representations from Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, El Salvador, Mexico, Panama, Peru, Dominican Republic, Uruguay and Venezuela.
Sergio Morales, general secretary of the Gruppo Consolare Americana Latina e Caraibi N.I. commented: “Our organisation constitutes an absolute novelty, so this is first time we’re taking part in Host. There’s been a real boom in guests and people interested not only in our novelty factor on the world market, but also in the activities and products that each of our countries can offer.
“We were really very pleased with the reception we had, the organisation of the fair and above all the real business opportunities that we found and that we’ll certainly continue to develop after Host.”
Business Beyond Borders participant Vesselin from Bulgaria added: “I’m enthusiastic about Host and the opportunity I’ve had to take part in the European BBB programme, during which I was able to discuss numerous opportunities for collaboration and cooperation on behalf of the companies I represent. I had nearly 20 meetings, finding many partners with good investment opportunities in Bulgaria, and that’s fantastic for me.”
This edition also obtained Commercial Service certification, which is issued by the US Department of Commerce exclusively to a small number of international fairs that stand out for their ability to facilitate business.
Elsewhere, India Shivprasad, whose company is active in the opening of new McDonald’s restaurants, detailed: “I’ve known Host for several years and I know that here you can find all you need for hospitality. At the moment, however, we’re particularly pushing the opening of new McCafés, and who knows coffee better than the Italians? I’m very happy from this point of view because here I’ve found everything I was looking for in terms of both machines and coffee roasters, all of very high quality.”
The next edition of HostMilano will be held at fieramilano from 18 to 22 October 2019.