Host opens the floodgates for Smart Label nominations

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The Smart Label winners’ gallery at Host 2019.

The Host Milan trade show has fired the starting gun on nominations for its Smart Label award at its 2021 edition.

Smart Label recognises the most innovative products and companies in the HoReCa and retail sectors. The initiative is held in partnership with and sponsored by ADI, the Association for Industrial Design.

Now in its fifth edition, the competition is aimed at all companies registered to exhibit at Host Milano 2021, which will showcase the industry’s latest equipment from Friday 22 to Tuesday 26 October 2021 at the Fiera Milano.

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More than 50 companies received an award during the last edition, selected from three different categories: Innovation Smart Label, dedicated to products with a high innovation content, Green Smart Label, the award for products that stand out for energy saving innovation and the Smart Label recognition dedicated to products representing a significant technological evolution.

Five special mentions were added to the three prizes by judge and well-known pastry chef, Iginio Massari.

Matteo Ingaramo, CEO of said of the awards: “The numbers of Smart Label, Host Innovation Awards indicate how much this accolade has become, year after year, a point of reference for identifying the best solutions and ‘intelligent’ products resulting from advanced scientific, technological and production processes and how these have led to significant improvements of the quality of life.

“These awards, the result of the intense collaboration between the academy and the world of professions and entrepreneurship such as and Fiera Milano, are fundamental for incentivise and enhance innovative solutions that make technology the key to improving the well-being of individuals and society in general. Smart Label, Host Innovation Award is an opportunity to encourage companies in the hospitality sector to take new and stimulating paths in innovative and functional way.”

Simona Greco, exhibition director of Fiera Milano, added: “The Smart Label, Host Innovation Award is the award that better than any other recognises the most advanced innovation and chooses the most intelligent solutions within the Italian and international HoReCa world. And it does so at a time when the universe of professional hospitality looks to quality and research to shape the trends of the future.

“This is the exact reason why the best stage for the new edition of Smart Label could only be an international platform like Host Milano, capable even in a restart phase like the current one, to confirm itself as more and more hubs of global equipment, and to give impetus to innovation, thanks also to the investments that Fiera Milano plans on these issues.”

Companies registered at Host Milano 2021 have until 30 April 2021 to submit the application via’s website for their own product or project under construction. Each company may submit only one application to participate.

A commission, composed of five members selected from professors, experienced professionals and international experts, will evaluate the candidates on the basis of the efficiency of the product or service functions, the effectiveness of the performance of the product or the usability of the service, the innovativeness of the methods of use and technologies, and the benefits for users.

Tags : awardeventexhibitionHostHost Milansmart labeltrade show
Clare Nicholls

The author Clare Nicholls

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