Host 2021 is set to become an even larger event, as it will now be incorporating fellow trade show Tuttofood.
Both exhibitions will now take place on 22-26 October at Fieramilano in Milan, after Tuttofood was postponed from its original May dates.
The B2B event for the agri-food sector believes that this co-location will allow it to take advantage of the strategic and synergies with hospitality technology trade show HostMilano.
Fieramilano president Carlo Bonomi stated: “At this time, we have to react in a cohesive and multifaceted way, even in the exhibition sector.
“Professional events need to remain a part of companies, to help them to become more competitive in a market where innovation and globalisation are increasingly fundamental elements for the recovery of economic sectors, as well as for the country as a whole.”
While the venue’s CEO Luca Palermo added: “We are aware of the focus of our events and we want to transform the uncertainties at this time into opportunities.
“The fact that these two strongly connected events will be running at the same time, will allow for an enhancement of the entire food and hospitality sector, and Milan will once again be confirmed as an international exchange hub and facilitator of meetings and business opportunities between the supply industries.”