Host Milan’s closing feedback survey has reported high levels of satisfaction from both the show’s visitors and exhibitors.
A total of 187,602 foodservice trade visitors attended the 2017 edition of the exhibition, (+24.3% compared to 2015), of which 38.8% were international visitors from 177 countries (numbering 72,699, +20.4% compared to 2015).
The feedback showed that 94.3% of the sample interviewed regard the event as being of fundamental importance to their business, with an overall satisfaction figure of 98.8%.
98.6% of those questioned cited meetings with industry professionals with whom they had never had previous contact as the main reason for their positive view of Host.
In the gelato and pastry sector, for example, over 95% of exhibitors in the area at the show signalled their satisfaction. There are also high percentages of appreciation regarding the visitors met during the event in terms of quantity (97.9%) and quality (95.8%).
Exhibitors in this area such as Pregel underlined the event’s “truly international” character, “a success that just keeps growing” while Carpigiani acknowledged HostMilano as a “multi-sector international platform where it’s possible to discuss gelato in the same place as coffee and catering”.
And while IFI expressed its satisfaction at the number of visitors to its stand and the real possibility of meeting industry professionals from all over the world, ISA emphasised its impression of the overall offering of HostMilano: “a fixed appointment”, as the company described it.
Comments from companies in the coffee-tea, bar, coffee machines and vending sectors were also full of praise, reporting the good quantity and quality of visitors is close to 98%, with the Cimbali group saying that being at the event is “a fundamentally important business occasion where we can meet clients and prospects”, “a point of reference that can’t be missed”, even for those who take part in many other industry events. It is an appointment that “you just have to keep” also for Wega, having met “95% of our customers” at the event.
Visitors too reported enthusiasm for the event. In the interviews carried out with them, 86.9% declared themselves to be extremely satisfied and 98.2% would recommend others to take part in HostMilano. 95.3% of respondents stated that the event is extremely important within the sector too.
Good organisation, immediate accessibility of content and the innovative nature of the products and services on show were the most frequently mentioned show characteristics among some of the buyers interviewed.
Among them was the president of Restaurants Canada, who regards the event as “an opportunity to explore and learn, something that’s also made possible by the great ability of exhibitors in effectively presenting their product innovations”.
A buyer who is following the expansion of a company like McDonald’s India remarked on “the impressive range of coffee equipment presented” and, in general, the “many opportunities that can be generated by such a broad offering”.
The New York Alliance appreciated the food and equipment on show and, in general, of “the huge expertise and passion shown by companies in presenting their products and businesses to visitors”.
The next edition of HostMilano will be once again held at Fieramilano from 18 to 22 October 2019.