Hundreds of events from performances and show-cooking to championships and tastings as well as round tables and competitions between professionals will welcome the visitors during the 5-day Host exhibition in Milan from Friday 20 to Tuesday 24 October.
The upcoming 40th edition of the exhibition has already confirmed 1,437 companies (41% foreign from 48 countries) in attendance. They will be greeted by over 1,500 hosted buyers who, thanks to increasing investment in profiling and a closer collaboration with the ITA – Italian Trade Agency, will include new names and an ever-growing type of companies.
Today, exhibition is not just a showcase of machinery and some of the most innovative solutions on the market within all the various Ho.Re.Ca sectors, but it’s also a place where training and learning opportunities abound.
Host believes these events enrich the offers of the various branches taking part, from catering and the art of baking to the bar, furnishing and tableware sectors and ice-cream and pastry industries.
They are important for two main reasons: some of the events are more engaging and include training, marketing and multisensory aspects, without neglecting valuable technical insights for those in direct contact with the consumer, barista, baker, pastry chef or restaurant owner.
Other events are of economic interest, allowing for a broad vision of the hospitality sector with in-depth insights, round tables, data presentations, growing trends and a focus on the various markets.
With over 6 months still to go, many big events have already been confirmed. This includes the SmartLabel awards, which are given for two categories: for products with distinguishing innovative content in terms of functionality, technology, environmental sustainability, social and ethical implications; and Innovation SmartLabel for products that break away from and surpass consolidated sector trends.
Futhermore, the Identità Future space, organised in collaboration with Identità Golose, will once again see renowned chefs engage with the most recent technological innovations designed for the kitchen in show-cooking events, where the latest frontiers of haute cuisine will be showcased.