Host confirms in-person edition in October

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Host 2021 will take place in person on 22-26 October.

Milan-based foodservice trade show Host has confirmed that its next edition on 22-26 October has been cleared to go ahead in-person.

Thanks to the easing of restrictions and the new measures decided by governments regarding trade fair structures, the event will take place at Fiera Milano and welcome more than 1,000 exhibitors from 40 countries.

The 42nd edition will incorporate agro-food exhibition Tuttofood and will showcase foodservice technology including the Internet of Things, energy saving, green awareness, the circular economy, security and hygiene, to assist foodservice sites with rethinking formats and spaces, and adopting new materials and new approaches.

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The Fiera Milano event will be able to celebrate the world of professional hospitality through a physical exhibition held in what the show describes as ‘complete safety’ thanks to protocols already in place and tested last September.

Host will make use of digital tools too, by holding webinars on the most topical issues, sending out newsletters, updating the event websites and social channels.

The upcoming edition will focus on the ‘Next Normal’s’ priority for companies in the sector: safety and quality, with regards to both the products and foodservice environments. Because, according to experts, consumers in the next few years are likely to direct their choices towards those out-of-home professionals (from restaurants to bars, from bakers to pastry shops) who gain trust not only because of their products, but also thanks to the technologies adopted to keep their spaces ‘safe’.

Furthermore, HostMilano will feature an additional tool, Fiera Milano Platform, a new platform dedicated to the entire community of all foodservice sectors.

The Smart Label Host Innovation Award, the competition open to all ‘innovative’ companies held in collaboration with POLI.Design, Consortium of the Milan Politechnical University, and under the patronage of ADI – the Italian Industrial Design Association, will also return to the Rho Fiera pavilions. In the last three editions of the initiative, over 150 awards and 20 special recognitions have been presented, and this year’s award has a single objective: to assess the level of innovation and the most intelligent solutions of the competing companies. The Smart Label will be judged by a jury of seven professional university lecturers and national and international experts in the field of hospitality design and energy saving.

From contests to show-cooking, from in-depth seminars to training sessions, the 2021 edition of HostMilano will feature a menu of over 800 events covering all the macro-areas of the exhibition. This includes Design Talks, in collaboration with, looking at tomorrow’s hospitality trends.

Companies already confirmed to exhibit include Welbilt, Hobart, Ali Group, Rational, Marco Beverage Systems, WMF Group, Berto’s, Gruppo Cimbali, Schaerer and Steelite International.

Fiera Milano has also streamlined access to credit for exhibiting companies by supporting investment financing. In order to provide tangible support to SMEs and facilitate their participation in these events, agreements have been signed with various credit institutions.

Tags : eventexhibitionHostHost Milantrade show
Clare Nicholls

The author Clare Nicholls

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