Major hospitality trade show Host is already ramping up preparations for its 2021 edition, more than 18 months ahead of time.
The event is scheduled to take place once again at FieraMilano in Milan, on 22-26 October 2021.
As things currently stand, 821 companies have signed up to exhibit, 371 of them coming from outside Italy, chiefly from Spain, Germany, France, the USA, the Netherlands, the UK, Greece and Portugal.
Among those returning are many major firms in the various macro-areas: Bras/Ugolini, Ciam, Brema Group and Pregel in gelato and pastry; Gruppo Gimoka, Kimbo, Sandalj, Ahlstrom-Munsk, Neuhaus Neotec and Probat-Werke in coffee; Gruppo Cimbali, de Jong Duke, Santos and Zummo in bars; and Fimar, Winterhalter Italia and Minerva Omega, Alto-Shaam, Meiko and Pacojet in foodservice.
Host believes that this uptake confirms that the show’s macro-area layout formula remains in line with today’s trends and new hospitality styles, which are seeing many examples of hybridisation and crossovers between sectors.