Over half of hospitality businesses believe a greater choice of sustainable suppliers would help them to achieve their sustainability goals.
With a growing consumer awareness of the climate crisis, the issue of sustainability has come to the forefront, but new research from Brita Professional has found that as consumer demand grows, the industry is still facing numerous barriers to going green.
Hospitality operators said the top three factors which would help them achieve their environmental goals are a greater choice of sustainable suppliers (51%), more available budget (39%) and longevity of equipment (35%).
Steve Buckmaster, director of sales at Brita Professional, said: “Sustainability in the hospitality industry is not a new concept, but it’s encouraging to see from the research that the industry is dedicated to creating a more sustainable supply chain that powers a circular economy.
“Through our Expertise Unfiltered campaign, we hope to support hospitality businesses as they juggle the challenges of post-pandemic life with achieving their environmental goals.”
Brita’s ‘Expertise Unfiltered’ campaign aims to empower hospitality businesses in their quest to reduce their environmental impact with insightful tools and information from leading experts.
The water filtration specialist has also made a series of commitments to reduce its own environmental impact, such as diverting 100% of its operational waste from landfill.
It’s also working with partners to align the entire supply chain to encourage used filters to be recycled.
Once collected, a bespoke process turns them into everything from resin to be used in new filters, to the plastic used to make garden furniture.