Hobart’s dealer portal expanded to include entire cooking range


Hobart has added its entire cooking range to its Focus Partners website for allied Hobart dealers.

The Focus Partners web platform was launched in 2016 for Hobart warewashing dealer partners.

Five years later the website has broadened its remit, now offering other Hobart partners an opportunity to grow their businesses.

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Benefits of using the system include detailed product, sales, and personal administration support, including quick 0% finance utility and product comparison tool.

The enhanced platform is accessed via a bespoke dashboard, personalised with current trading data and admin support for each site.

Salespeople log into the exclusive platform with a unique login and password.

Mike Bridger, project sales manager at HCE Foodservice, a Hampshire-based distributor, said: “We have always enjoyed the Hobart Focus Partners Portal for warewashing and now that cooking, and specifically Bonnet equipment, has been added, this has really helped in getting the right equipment into our quotations at the right cost and selling prices.

“It cuts down on having to contact the sales teams for the latest information. The fact that all the brochures are there too means it is the go-to portal. Absolutely ideal!”

Tim Bender, sales director, Hobart Equipment Division, added: “We have spent the past four years building this resource for the benefit of our exclusive focus dealer partners.

“The creation of the Hobart Equipment Division, merging both warewashing and cooking divisions within the Focus dealer site at the turn of the year, has had many benefits for dealers and this is one of the most significant – a profitable full kitchen selling solution at the click of a button. It’s fantastic to hear that it is already being put to good use.”

The move comes in the same month that Hobart expanded its portfolio of Ecomax equipment to include cooking products as well.

VIDEO EXCLUSIVE: Hobart’s Tim Bender reveals levelling up of cooking equipment offering


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Sam Lewis

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