For the first time, Hobart Warewash is publically unveiling its Focus Plus 5 dealer platform, which it initially launched to key dealer partners at the turn of 2016.
The firm believes the web platform presents a unique opportunity for Hobart-specialist distributors to drive their businesses forward.
Focus Plus 5’s functionality – all accessed via a bespoke dashboard, personalised with current trading data and admin support for each site – is the culmination of months of development work from Hobart, carried out in consultancy with the dealers themselves.
The Hobart Partners website enables distributors to see transparent and current trading data and information, relevant and personalised Hobart personnel contact details, search and compare machines, and access sales support material packages.
In return, dealers have to actively promote Hobart warewashers, meet sales growth targets for these appliances and ensure that relevant sales, design and planning staff attend a training day at Hobart UK’s headquarters in Peterborough. Distributors have their own site logins, where they can view their targets and track orders, all in real time.
David Riley, MD of Hobart Warewashing UK, said: “We’re incredibly proud to bring Focus Plus 5 to wider attention, as it represents years of hard work in ensuring our dealer partners have exactly the right tools to drive sales. Each function has been considered with absolute care and attention, resulting in a platform that, in effect, has been designed by the very people it benefits.
“Hobart’s Focus Plus 5 is our way of saying thank you to our dealer partners for their loyalty. In return they receive enhanced product support and business development tools alongside the all-important tangible commercial benefits. A simple yet highly effective model that dealers are already using to great effect.”
He told Catering Insight: “Dealers can work with us with a commitment to promote and supply our products as their number one choice. We want to work with dealers who want to create a true partnership and are geared towards the growth of their business, because we want to grow our business too.”
Marketing manager Chris Birch emphasised: “We didn’t want to just create a short term promotion, we wanted to do something different and we have spent 2.5 years talking to about 180 dealer representatives to look at what their pain points are.”
Crediting a dealer discussion roundtable Hobart held in conjunction with Catering Insight itself in early 2015 as being part of the inspiration for the latest developments, Birch reported: “Dealers needed to know how to get hold of product information, who to contact and how to get orders processed quickly.
“Focus Plus 5 is an ongoing process, being developed thanks to dealer feedback. One example of this is we introduced a function to just display list prices instead of a dealer’s specific prices if a dealer salesperson wants to show the site to an end user. We received that feedback early on and reacted straightaway.”
The website is continuing to be updated, with further developments including qualified sales leads delivered straight to a dealer user’s dashboard, swift credit checking facilities and a range of flexible payment plans.