Some 5 years after its original inception and following the tumult of the past 12 months, Hobart Equipment Division is relaunching its ‘Big Conversation’, engaging 250 senior industry professionals to gain a deeper understanding into the challenges dealers are facing in the modern marketplace.
Following the findings of the original piece of research in 2015, which included one on one interviews, questionnaires and group roundtables, the manufacturer went on to create a suite of resources and initiatives, including the Focus partners platform and a new tailored Hobart Independent website, to support dealers.
The world has changed irrevocably since that time, which is why Hobart has decided to reengage, with the remit of developing strategies to respond to the challenges thrown up by these extraordinary times.
The manufacturer is partnering with Catering Insight for the project. Together they will undertake the largescale research initiative, including exclusive Market Talk digital roundtable events, calling on delegates to feedback on current challenges, Hobart’s working practices, its range, and constructive points for improvement.
Hobart Equipment Division UK sales director Tim Bender commented: “Dealers and the dealer relationship are absolutely integral to our business, which is why we have decided to relaunch our Big Conversation, to take the temperature of a market in flux, and devise short-and long-term support strategies that directly address distributor’s needs.
“The data we received in 2015 helped shape a 5-year strategy that has enriched the relationship and brought us closer than ever to dealers, enabling true partnership. We’re delighted to work with Catering Insight – the leading media voice in the industry – to once again engage the market at large at such a vital time.”
Catering Insight editor Clare Nicholls added: “We welcome working with Hobart in its admirable and worthy endeavour to determine the UK dealer community’s main current requirements.
“The research and discussions in progress are essential and show that Hobart is a manufacturer which really cares about crafting its offering to match what distributors want. It will be highly interesting to discover the results of this engagement.”