Hobart offers dealers free Profi warewasher upgrades

Hobart Orchestra video crop
Hobart worked with Oundle School orchestra to launch its ‘In Tune with You’ campaign.

Hobart Warewash is offering dealers and end users the chance of free upgrades from new purchases of its Profi range of hood-type machines to high end Premax units throughout April, May and June.

The firm believes that upgrading to its highest specification machines can result in a 30% saving in energy bills, a 50% water usage reduction and an 80% saving in chemical usage.

Hobart enlisted a 70-piece school orchestra to help launch this ‘In Tune with You’ campaign, creating a promotional video likening the smooth running of professional kitchens to the organisation and skill of an orchestra.

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The manufacturer worked with the orchestra at the prestigious Oundle School, in its native Cambridgeshire, bringing the campaign to life using Gustav Holst’s The Planets – Jupiter, the Bringer of Jollity, as the soundtrack.

Operating 11 catering sites across its 14 boarding houses, Oundle produces, on an average day, a substantial amount of dirty crockery, cutlery, glassware and utensils. The school believes that the Hobart hood-type, rack and undercounter machines, as well as planetary mixers, in each of its kitchens, helps its school catering department maintain high standards.

Chris Dickie, deputy catering operations manager said: “Hobart has been part of our delivery team for over 20 years, and is a trusted partner in the delivery of our large-scale catering operation. As a prestigious school we demand the very best and the catering is absolutely no different – Hobart delivers for us.

“We’re delighted to show off two of our greatest assets – our award-winning orchestra and dedicated catering team – on screen. I can attest that seeing both in action really does hit home the similarities.”

Tim Bender, sales director, Hobart Warewashing UK added: “The ‘In Tune with You’ campaign reinforces Hobart’s heritage while highlighting our dedication to an ever changing market. We’re delighted to unveil the campaign in such an innovative style by offering this exclusive upgrade from our Profi range to class-leading Premax.

“Oundle is one of thousands of UK sites who run to the reassuring sound of Hobart Premax machines – its brilliant orchestra and dedicated kitchen teams have perfectly demonstrated the Hobart ethos. A company in tune with the market.”

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Clare Nicholls

The author Clare Nicholls

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