Hobart is set to unveil a dealer exclusive ‘complete package’ sales solution offering a warewasher, delivery, installation and a 2-year all-inclusive service plan for less than the published price of a machine on its own.
Aimed at helping distributors drive equipment sales into the second half of the business year, the ‘Complete Package’ offer is available across a selection of the company’s best-selling models on a 24-month interest-free payment plan, which should allow end users to spread the cost of ownership and manage cash flow more effectively.
Hobart has created an exclusive online margin calculator, with all relevant information in one place, so dealers can build bespoke ‘one stop shop’ quotations, adding in the desired discount as required. The package includes glasswashers, undercounter and hood type models and has been created to offer ultimate simplicity for both dealers and their customers.
The manufacturer believes that by using a finance plan, dealers can upsell customers to the high spec machine they require, not just the one they think they can afford. As sole lender, Hobart reports it immediately assumes all the risk at the outset of the deal and approves 99% of all applications, leaving dealers free to chalk up the sale and add it to the bottom line.
Tim Bender, sales director, Hobart Equipment Division, commented: “We’re in constant dialogue with our distributor partners and when it comes to sales solutions, the call from them is always emphatic, ‘give us simplicity and the right tools to develop new business’.
“The Complete Package is a wholly unique proposition that means distributors can quickly and efficiently specify the right package deal for end users, helping them realise their own operational and sustainability ambitions while driving margin.”