Hobart UK’s merger of its warewash and cooking divisions should strengthen dealer relationships and create a larger and more effective sales force, according to the manufacturer.
The alignment means the two departments will now be rolled into one single sales and administration operation known as the Hobart Equipment Division.
The new organisation will be run by the existing directors, while David Riley will continue as MD and head up the merged entity.
The core focus will be to leverage new commercial opportunities and to develop relationships with all external partners to increase, improve and strengthen the number of active sales contacts across the whole market.
In addition, new appointments within the sales development team are aimed at enabling Hobart UK to offer stronger support to its key customers and distribution partners and facilitate a mutually beneficial relationship.
Iain Munro is taking on a wider role of business development director encompassing the national account team, the projects department and the newly appointed product specialists. His responsibilities will include raising awareness and specification of the Hobart product portfolio via consultants and design houses, from drawing board to final supply and in close cooperation with the manufacturer’s distribution partners.
Tim Bender will maintain his role as sales director with the regional operations including Hobart Independent, which will continue to report to him.
Hobart says its regional operations will still offer local support and assistance to the national account and project teams whilst maintaining their primary role of working with the company’s distribution partners.
The Hobart Independent team will also continue to supply dedicated Ecomax products exclusively via the dealer channel.
On the merger, Riley said: “The joining of the two divisions will have a synergistic effect as we utilise the abilities of our team to maximum effect.
“We will be able to optimise our sales efforts ensuring our customers obtain the most value from dealing with Hobart.”
The Hobart Service team will remain as it is supporting the warewash and cooking divisions alongside the merger. Hobart Service directly employs over 160 technicians nationwide, aiming to offering a fast response and repair when equipment breaks down, minimising downtime with a 93% first time fix.