Hobart is giving away three state-of-the-art warewashers worth a combined £21,000 as part of its new Unsung Hero campaign which celebrates the key role played by the machines in supporting successful catering operations
This two pronged promotion has been launched to uncover and reward the back-of-house heroes that form the backbone of professional operations across the UK. These individuals can be nominated for recognition by a fellow employee at www.hobartuk.com/unsungheroes with one scooping Hobart’s standard-setting AUP pass through dishwasher – the first of the three machines being given away – for their very own kitchen.
Nominations for phase one of the campaign are now open and will close on May 1. Later in the year, Hobart’s Premax FX and GX models will also be awarded to deserving kitchens, with an overall ‘unsung hero’ receiving £500 in retail vouchers.
Tim Bender, UK sales director – warewashing at Hobart UK, says: “Hobart is setting out on a nationwide search for the true kitchen heroes of the industry with a campaign that also underlines the importance of warewashing equipment to all caterers. Top quality warewashers are the beating heart of any catering operation, the foundation upon which great brigades can thrive. Just as the warewasher is an unsung hero, we want to find and reward the back of house professionals that make a real difference to catering business in kitchens up and down the country but whose contribution is often overlooked.”
Hobart’s Unsung Hero campaign will run throughout 2013.