Hit movie to boost catering equipment sales?


Catering equipment suppliers could have Hollywood to thank if an anticipated rise in start-up catering businesses brings more orders for kit this summer.

Experts are predicting that the release of new blockbuster ‘Chef’, starring Jon Favreau and Scarlett Johansson, could trigger an increase in the number of start-up catering businesses.

The Nationwide Caterers Association (NCASS) already reports an above average number of start-up businesses this year, with the highest number of new food truck vendors in five years.

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And it expects the film, which offers a fun and outgoing insight into the industry, to push these numbers even higher.

Director, Mark Laurie, said: “We’ve seen the highest number of new independent catering outlets in over five years — about 15% higher — and we feel this film, which is a light-hearted but accurate insight into food trucks, will simply serve to fuel the fires. Those already thinking about it may get the push they need and we’re expecting to see even more new businesses in the coming months.”

The film, which hit cinema screens last Friday, follows the fortunes of a chef who dreams of creating and inspiring others with his own recipes, giving a light-hearted insight into the industry.

The lead character can only achieve his aspirations by setting up his own independent catering business in a rusty truck, with his best friend and son.

The UK independent catering industry is a hugely profitable one and in recent years many new restaurants and chains have been established as a direct result of their success as mobile outlets.

Brands such as Meat Liquor and Eat Wild are now running successful high-street outlets after establishing demand as food truck vendors.

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Andrew Seymour

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