Hire firm steps up web activities to bolster sales


Adams Catering Hire has revealed that a move to larger premises has spurred a push to target smaller groups of clients through improved web visibility.

The company, which offers a huge variety of catering equipment and furniture on a hire basis, moved to its new Enfield HQ earlier this year and has followed the relocation by strengthening the way it markets itself to potential customers.

Speaking to The Guardian’s Best Practice Exchange, Adams Catering Hire’s managing director, Stephanie Lowry, said: “Since moving to larger premises six months ago we have focused on improving our web visibility to smaller groups of clients. Our Facebook, Twitter and website have all been updated with a fresher approach, to make it particularly easy to navigate. We have also compiled easy-to-use booklets to help plan and make [a customer’s] event the best it can be.”

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Lowry said Adams has always focused heavily on “interactive” customer service and aims to treat all its clients how they would like to be treated.

“Their event, however small, is important to them and we never forget that,” she told the paper. “More clients are using us and more people are talking to each other about the help and service they received from Adams Catering Hire.”

The company operates a showroom that clients can visit to view products and hires out everything from kitchen and bar equipment to tableware and cutlery.

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Andrew Seymour

The author Andrew Seymour

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