American commercial fryer maker Henny Penny is bidding to step up its business in the EMEA region after launching a new regional HQ in Paris, France.
The company said today that the new offices would “create a unique environment around the brand’s product innovation and customer support services”.
Henny Penny specifically singled out the UK and Russia as “major markets” where it is aiming to further expand its presence following the launch, while it said that 2014 would also see it address emerging markets in Africa.
It said that long-term relationships with multinational brands such as McDonalds, KFC and Ikea had given it a platform from which to build in Europe.
Company president, Rob Connelly, as well as senior management from the region, were in Paris to mark the opening of the HQ.
Pierre Guilleminot, director of sales for Henny Penny’s Europe, Africa and Middle East division, said: “The EURAFME region is of strategic importance to our 50-year-old brand. These new facilities will help us to build on our core strengths, bringing added value products that have a positive financial impact on our customers.”
Henny Penny is best known for its commercial fryers, but it also manufactures a range of storage, serving and food prep equipment. The company is based in Eaton, Ohio.