Hendi UK has appointed Phil Matthews to the role of sales director.
Matthews joins the business from light equipment dealer, IG Group, having previously held senior positions at tableware manufacturers Churchill and Wedgwood.
He commented: “I think it’s fair to say that dealers are not sitting around waiting for another supplier to come along with a new range of equipment – we have to give them the commercial imperative to move from their current supplier to Hendi UK.
“That means listening to what they want and then delivering a solution that offers them levels of service, support and reliability that they cannot get elsewhere. Having spent over 30 years working with dealers I have an excellent understanding of what that solution looks like and I look forward to using my experience to grow the Hendi brand within the dealer market in the UK.”
Hendi UK MD Alex Shannon added: “We are delighted to have been able to secure the services of someone with Phil’s experience, reputation and industry knowledge.
“Developing and supporting the dealer network is crucial to the success of the business and the appointment of a sales director dedicated to doing just that confirms our ongoing commitment to dealers.”