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Hampshire dealer overhauls web presence

A S Catering Supplies site crop
The design of A S Catering Supplies’ new website.

New Milton, Hampshire-based dealer A S Catering Supplies has refreshed its website design and functionality.

The distributor tasked local web design firm Media Lounge with using the existing site as the starting point, while giving the design a modern overhaul and maintaining a focus on user experience.

The new store was built on Magento 2, a platform which allowed the web designers to develop an updated interface that facilitated both trade and retail orders.

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Latest features of the site include a streamlined one step checkout to make purchasing easier, an advanced search function, PDF documents and parts drawings, intelligent cross-selling and a custom quoting tool.

A spokesperson from Media Lounge detailed: “Overall, the new A S Catering site is both aesthetically and technically pleasing, providing not only a modern and fresh design but also making customer journeys through the store clear and straightforward from step one.”

A S Catering Supplies supplies commercial products, spares and parts from a range of manufacturers and is also capable of sourcing commercial spares and parts which may be considered obsolete or too specialist for its competitors.

It also provides a bespoke manufacturing service for fridge and cold room door gaskets as well as heating elements for a variety of units. The dealer currently has a growing product catalogue featuring over 50,000 parts.

A S Catering Supplies provides services for sites from local cafes to five-star hotels across the world. While its main focus is on equipment for commercial use, it is also able to source spares for domestic appliances.

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Clare Nicholls

The author Clare Nicholls

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