Grande Cuisine has appointed Michael Ashton as its new northern areas sales manager.
Ashton started his hospitality career as a chef, during which time he worked at a major north-east venue, Lumley Castle Hotel.
His principal role will be to further strengthen Grande Cuisine’s relationship with the dealer network in the north of the country, particularly in relation to its flagship Athanor and Mareno brands. He will also act as an ambassador for the Grande Cuisine Academy, an online learning and development resource that the company recently launched to support student chefs and chef lecturers.
Ashton said: “I look forward to putting my knowledge of working behind the pass to good use as Grande Cuisine continues to grow its presence across the north of England.
“This part of the UK continues to produce some outstanding chefs and restaurants and I look forward to being part of the region’s ongoing culinary success story.”
Director Steve Hobbs added: “As the hospitality industry continues to emerge from the effects of the pandemic it is vitally important that, as a manufacturer, we are able to engage face-to-face with dealers and support them on everything from ensuring good stock availability to assisting in the drive towards achieving net-zero carbon status by 2050.”