Snowflake, the sub-brand created by Gram to target the budget end of the market, has been accepted onto the Carbon Trust’s Energy Technology List.
Gram launched the product line last year in response to caterers’ requirements for affordable, efficient equipment, while still maintaining the Danish design credentials and durability for which it is known.
Glenn Roberts, managing director of Gram UK, said the brand is aimed at caterers who would normally source units with a low price and low quality due to budget constraints.
“With Snowflake we want to offer operators a refrigerator or freezer that is not only competitively priced, but also robust enough to withstand the daily pressures of a commercial kitchen whilst offering real energy-saving opportunities,” he explained.
“The acceptance of the Snowflake 605 – available in both refrigerator and freezer specifications – onto the Carbon Trust’s ETL underpins its competitive low energy usage and offers greater opportunity for the wider market to purchase efficient storage equipment.”
The Snowflake is a fully-insulated cabinet with a 600-litre 2/1 GN capacity, stainless steel finish, flexible shelf bracket system, and a lockable and reversible door. It comes with a two-year parts and labour warranty.
Gram first launched the Snowflake brand in the Swedish and Norwegian markets last summer, and rolled it out in the Middle East earlier this year.