Gram is bidding to get its social media followers looking out for its brand by launching a competition using the power of Twitter.
The refrigeration manufacturer wants punters to tweet pictures of any Gram equipment they see in action when they are out and about.
The company is offering followers the chance to win a supermarket voucher if they tweet an image of a Gram kitchen unit at work acompanied by the hastag #gramfridgewatch.
Gram wrote on its blog: “The idea behind it is simple: if you see a Gram unit at work while you’re out and about, or if you happen to be in someone else’s kitchen, then get the site’s permission and take a photo of it, tweet us with the hash tag, and you could be in with a chance of winning a £50 voucher for Waitrose.”
The competition will run until midnight on 31 August. Gram said it will pick the winner at random on 1 September.