Gordon Ramsay will be taking his London restaurants to Asia with the announcement that Bread Street Kitchen will be opening in central Hong Kong in September.
The move will be followed by further restaurants in the area and across the region later in the year and in 2015.
Operating as a consultancy and licensing arrangement, the Gordon Ramsay Group will be partnering with Dining Concepts in Hong Kong, which specialises in the development of high quality experiences throughout the region.
Opening in September 2014, Bread Street Kitchen will mirror its counterpart in London, with a restaurant and bar complex in a warehouse-style design, mixed with modern and vintage furniture.
Bread Street Kitchen is one of 12 restaurants by the Group in London and the team will be working closely with their partners to ensure the quality of the brand and experience.
The Group is also in final discussions with Las Vegas Sands regarding potential opportunities in Asia in Singapore and Macau.
“This is an exciting step for the Group, not only to be entering Asia, which has such an amazing food culture but also to bringing our London concepts which have been such a success, to new markets,” said Ramsay.
Stuart Gillies, managing director of the group, which employs 700 people in the group, added: “As a globally renowned group we get many invitations to expand internationally but its important that we work with the right partner who can ensure that our high quality experiences can be delivered.
“We are really excited about opening in Asia and believe there is a lot of growth potential not just for Bread Street Kitchen but other concepts in our London collection.”