Tableware and kitchen equipment supplier Goodfellows is backing the rising stars of the ceramics design world in a bid to revive the UK ceramics industry.
The company, which was set up last year by former CCS owners by Paul and Valda Goodfellow, is partnering with Staffordshire University spin-off company, ‘flux Stoke-on-Trent’, which was set up to promote the innovative design and manufacture of fine bone china as a follow-on to its MA Ceramic Design course.
The flux collection brings together the work of a team of ceramics design graduates under the creative direction of award-winning designer, Professor David Sanderson.
The deal will see Goodfellows market the graduates’ work to its client base through its website and luxury showroom in London.
All of the designs are manufactured in Stoke-on-Trent and are based on the traditional Staffordshire in-glaze cobalt blue and white, combined with a contemporary twist featuring touches of gold and platinum and designed to allow restaurateurs to mix and match to create their own unique collections.
Managing director, Valda Goodfellow, said: “Our tableware ranges are drawn from the very best artisan producers and potteries worldwide, but we also have a firm commitment to buying British and to helping young designers make their mark.
“We fill a gap in the hospitality market for beautiful, innovative tableware that gives restaurateurs a competitive edge. 20 years in the industry has given us an instinct for identifying successful, individual and inspirational products, and when we spotted the work of the flux designers we knew that its design and quality would appeal to our client base.”
Professor David Sanderson said the flux brand was he was already impacting positively on Stoke-on-Trent’s reputation for producing world-class ceramics.
“Our versatile and innovative designs have been well received and we are fast developing into a global luxury brand,” he said. “Goodfellows is a respected name in the hospitality world, and we are delighted that the partnership will see our work promoted to some of the top names in the industry.”