Glen Dimplex’s boiling overhaul

Glen Dimplex Heating & Ventilation – Flame Studio (Mid) crop
Glen Dimplex Heating & Ventilation now has a ‘flame studio’ in central London.

A year ago, what was then Glen Dimplex Professional Appliances (GDPA) surprised the market when it announced wide-ranging changes to the Burco and Lec brands it produces. The Glen Dimplex group broke GDPA up, ceasing production of Burco cooking ranges and Lec commercial refrigeration, though the latter brand remains in the medical and domestic spheres.

Burco was re-tasked with a water boiler-only focus, and folded into the Glen Dimplex Heating & Ventilation (GDHV) division. However, the timing of the announcement raised some eyebrows, as only a few months prior, Burco had launched its Titan Induction Range Cooker with five hob zones onto the market.

John Usher, who was head of sales and marketing at GDPA, moved over to GDHV as head of its catering channel. He detailed: “I think the Titan would have been a really good success for us but we would have wanted to develop other things on the back of it. However, the wider development team at the Prescot factory in Merseyside were focused more on the domestic side, so that would have always got priority.

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“Having that focus on water products gives the business greater clarity. The development can be focused in one specific area.”

Therefore the Burco water boiler production has now moved to Ireland, alongside fellow GDHV division brands. “We still manufacture in the British isles,” emphasised Usher. “The obvious place for Burco was with the rest of the water heating side.”

Asserting that the sales model remains the same, he reported: “Our customers have transferred over, so we are still sold through the same wholesalers and distributors we had previously. We have not lost any to my knowledge – they have supported us through the transition. They are incredibly important to us and we see that continuing, going forward.”

He believes that the new organisation brings a lot of benefits in terms of technological collaboration with sister brands such as Redring, which has boiling water taps and beverage water boilers in its own portfolio. “This is also quite exciting for our distributors and wholesalers because they are interested in selling some of our sister brands’ products,” he reported.

“Historically the Redring business has focused on the builders’ merchant side: that was its route to market. But potentially its products could be sold via larger dealers – there is a big opportunity to expand this range more.” This could also tie-in well with Burco’s mobile handwash basin product, the brand’s sole foray outside water boilers.

Burco’s main offices are now in Southampton, alongside other GDHV divisions. According to Usher: “The team there is excited as the catering sector is a whole new area for them, so there are some good opportunities there for reciprocal work.” The firm has also recently opened a London ‘flame studio’ for product demonstrations and meetings.

Usher feels that the brand’s autofill water boiler and manual urn offering is currently in rude heath, with much business coming from summer fetes and festivals, then Christmas markets in winter.

“The growth over the last few years in coffee culture and more recently in speciality teas is really starting to open up a lot of new opportunities,” he said. “Whereas previously some smaller cafes might have just had a very simple product, they now need it to do a little bit more because they are starting to expand their repertoire.”

The Burco brand now focuses on water boilers, plus mobile handwash basins.

It is this rise in green tea consumption which is driving work to develop a new range of autofill boilers, as Usher explained: “We need to keep pace with what is happening out there. It’s about establishing Burco as the brand of choice within both the urns and autofill areas.

“We want to major on the growth in speciality teas, so if those products are not served at the right water temperature it completely spoils the taste. The ideal temperature for a green tea is something like 75°C. Previously our boilers would have only gone down to 80°C, so the new range will be suitable for the more delicate teas.”

Underlining that in hard water areas of the country, all brands of water boiler need to be regularly descaled, he revealed that the new line is designed to be as simple to descale as possible. The tank can be accessed through a lift-up flap at the top where the descaler can be put in and left overnight. “Making it as easy as possible for the user to maintain the unit means that it has less chance of breaking down and the operator can be more confident the product will be working all the time,” he pointed out.

Furthermore there will be slimline models within the new range to cater for ever decreasing counter space available. These will be slightly taller but will take up less surface space. The units will also take aesthetic into account, with the design aiming to visually fit in with a modern coffee shop ambience.

The new range will be launched this autumn. “This will be a massive step forward from Burco, taking us into parts of the market we haven’t been before, particularly chains,” Usher concluded.

Glen Dimplex’s stable

The restructured Glen Dimplex Heating & Ventilation division aims to pull many different brands together to build up a critical mass of technical expertise and resources. Particularly for venue types such as hotels, this could mean all heating, cooling, air treatment and hot water requirements could be met by a British firm which has been around for nearly 125 years. In fact, since 2015 the group has invested more than £10m in product innovation and manufacture for water and ventilation products alone.

The following companies have now come together under the heating and ventilation banner:

Ability – fan coil unit manufacturer, creates air curtain products
Burco – well-known to the catering equipment industry, now solely focusing on water boilers and mobile handwash basins
Campa – manufactures designer electric heating panels and towel rails
Creda – produces electric fan heaters, storage heaters and towel rails
Faber – statement gas and electric fire producer
Dimplex – the group’s core electric heating brand
Nobo – manufactures designer electric panel heaters
Redring – shower, water heater and boiling water tap producer
Valor – gas fire, stove and dimension electric fire firm
Xpelair – domestic and commercial heating and ventilation systems

Tags : burcoglen dimplexmanufacturerwater boilers
Clare Nicholls

The author Clare Nicholls

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