Geoff Edwards heads to Ceba Solutions

Jeremy Geoff CEBA crop
Jeremy Byford (left) welcomed Geoff Edwards to Ceba Solutions.

Ceba Solutions has appointed Geoff Edwards as business development manager in the latest phase of the Petersfield-based company’s strategic growth programme.

Edwards brings extensive experience and knowledge, having spent 10 years at Aggora, starting as project manager and progressing to national and key accounts manager.

Prior to this, he started his catering career as a chef, working his way up through the ranks in many exclusive restaurants and hotels before moving into management.

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Ceba MD, Jeremy Byford, commented: “I worked with Geoff when we refurbished the British Airways lounge kitchens at Heathrow Terminal 5 and have been following his career with interest ever since.

“Our team are looking forward to working with him, he will bring a wealth of knowledge and contacts to take advantage of green shoots as the industry comes back to strength following lockdown’.

Edwards himself added: “I am excited to be joining an organisation that has been trading for over 30 years and is well respected within our industry. I can’t wait to get my teeth into my new role and become a key member of the Ceba team.”

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Clare Nicholls

The author Clare Nicholls


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