Garners rebrands to reflect expanded skillset

New logo crop
Garners’ new corporate identity.

Garners Food Service Equipment has undergone a rebrand in keeping with the extended professional services it is now offering.

2017 sees the continuation of new business endeavours for Garners – with its foot in the door of BIM Level 2 procurement, an emerging presence in the casual dining trade and developing skill sets held by its ever-growing staff – resulting in MD Tim Fisher giving the green light to the renewal of the classic blue and red diamond logo.

Fisher commented: “It’s extremely important to keep reviewing and rejuvenating yourself; there are always areas in which we can improve and develop, whether this be internal systems, updating technology, training or opening up new markets. It’s in this spirit we’ve now given our classic logo a makeover, and hope our clients and suppliers alike will warm to the clean, contemporary fresh look.”

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Since opening its showroom doors as ‘John Garner Catering Equipment Ltd’ in 1983, Garners has developed a reputation as a leading project-orientated design house.

The rebranding comes as Garners nears its landmark of 10 casual dining restaurants being completed since taking on a dedicated account manager in April last year.

In recent times Garners has strengthened its bonds with local universities in the form of recent hires and contract completions. As part of the firm’s 2017 expansion, Garners took on three new members of staff, two of whom recently graduated from Nottingham Trent University (which sits only 10 minutes away from its office).

The hires follow last year’s completion of the Pavilion – part of the ‘Heart of the Campus’ development – which coincidentally was worked on by the first NTU graduate to join Garners’ design department in 2008.

The distributor supplied equipment and counters to the deli and main servery in the refectory, as well as the coffee bar and reception desk in the Pavilion, which has won numerous awards for its sustainable design.

Tags : BIMcasual diningdistributorGarnersrebrand
Clare Nicholls

The author Clare Nicholls

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