Frima UK has expanded its sales team with the appointment of two more regional sales managers.
Martyn Lewis will be responsible for the South East, while Mohammed Khalid Samad will be part of the team covering the London area. They join as Rational UK takes over the running and supporting of the Frima brand in the UK.
Both recruits are experienced chefs and both bring a range of additional expertise to their roles. As well as working as senior sous chef at the Charlotte Street Hotel, Samad spent several years with a technology company. Lewis was a chef for over 10 years and also has extensive experience of the seafood industry.
Samad said: “Frima has grown fast in recent years and is looking to double sales in the UK. Given the dramatic growth in interest in multifunctional appliances, this is a very exciting time to join the brand.”
Lewis is equally enthusiastic. “When customers see what I saw in the Frima VarioCooking Center, I think we’ll be incredibly successful,” he said. “I’m looking forward to working with the many businesses that can really benefit from the Frima technology.”
The expansion of the sales team reflects the growth in Frima’s UK sales, which have risen by over 70% over the past 12 months.
MD Graham Kille commented: “The message is getting across to UK foodservice operators in every sector. Frima VarioCooking Center saves space, saves time, saves energy, saves water and saves ingredients. It can help chefs deliver quality results consistently. Along with combi steamers, the Frima technology is becoming an essential part of modern kitchen design.
“By expanding the Frima sales team within Rational UK with top quality recruits like Lewis and Samad we are ensuring that we can support customers fully as the business grows.”