Frima’s first partner convention attracted over 100 distributors, planners and consultants to the company’s head office in Wittenheim, France.
No less than 24 of them came from the UK and Ireland, representing 19 different business partners.
“Of course this was a great opportunity to show our partners our new factory and give them some details about Frima’s new product developments,” said Graham Kille, MD of Frima UK. “However, another key driver was to get us all together to network and exchange ideas.
“We are extremely grateful to all those who accepted our invitation, the more so as they gave up two days of their valuable time for us. We’ve had great feedback, and I know they felt the convention was well worth the investment.”
Part of the event was a cook-off between a VarioCooking Center, conventional equipment and other manufacturers’ versions of a multifunctional appliance.
The factory expansion has doubled Frima’s production capacity as the company gears up to increasing demand for its multifunctional cooking technology.
Kille added: “The new products and accessories we’ll be launching over the next few months, which were unveiled to our partners at the convention, will underline our position as a market leader.”
Amongst the delgates was Ross Emery, director, Aggora Technical. He said, “It has been great to see the investment in the expansion of the factory and the new product development.
“Seeing the live comparison cooking event helped highlight the many features and benefits of the Frima unit with regards to design and functionality.
“After the convention I can really appreciate the thought processes behind what is clearly the market leader in this category. We leave the event feeling enthusiastic about partnering Frima again during 2016.”