Frima closes London office


Equipment manufacturer Frima has closed its office in London and made two members of staff redundant.

The move is a result of the strategic review being carried out by managing director Vic Brown following his appointment last year.

He has assembled a new sales team and is leading a push to increase the company’s dealer network, but has deemed the office it operated in London surplus to requirements.

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He explained: “We had an office in Chiswick with two ladies and their remit was only to make phone calls — that’s it. All of the admin and order processing had always been done from Switzerland, and when I reviewed the level of business and everything else I decided that we weren’t getting enough from it to justify the cost.”

It is understood the employees who were laid off were not part of the sales team, but administrative staff tasked with trying to get prospective customers to the multifunction cooking specialist’s CookLive demonstrations.

Frima’s London office was set up several years ago by a previous MD who was based in Germany. He had a residence in London and so it made sense for the office to be based nearby.

Frima’s team of regional sales managers work remotely so are unaffected by the London office closure.

Brown intends to find a new location in due course, but has categorically ruled out the possibility of moving into parent’s Rational’s HQ on the basis that the two brands operate independently.

“Staff are just working from home for the time being until we establish things a little bit better and get the new team up and running,” he said. “Then I will look at where I want the new office to be and also it gives me the flexibility to do that.”

Tags : businesscatering equipmentManufacturersmultifunctional systemsoffice
Andrew Seymour

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