With enhanced product search facilities, detailed product information, a new product compare tool, language convertor and dedicated dealer area, the new site is set to become the online hub of FriFri’s marketing and communications activity.
John Shepherd, international brand manager for FriFri said: “We really wanted the ethos of our products to be reflected in our new website, so that meant it had to be well-constructed, easy to use and of top quality. The principle aim of the re-design was to enable customers to easily locate the right products from our extensive range. We’ve achieved this by providing clear product information and high quality images that are designed to help customers make an informed choice.”
Visitors to the new site can also download product literature, specification sheets and user manuals. Dealers are able to register their details to gain access to a dedicated dealer section, which includes a comprehensive image library. A news section and animated presentation demonstrating the pumped filtration process complete the picture.
The FriFri range of high specification fryers comprises freestanding, built-in and counter-top models in a number of power and voltage variants. Options such as pumped oil filtration and automatic basket lifts can also be specified on selected models. The range also includes chip scuttles and pasta cookers.
FriFri cooking equipment is becoming more widely recognised in the UK, where it is now manufactured since its acquisition by Lincat parent company Middleby in 2008.