Uxbridge-based manufacturer Fri-Jado UK has launched a range of heated multi deck ‘Eyeline’ merchandisers.
The displays have been designed to meet the growth in demand for hot grab and go snacks and meal options, especially in convenience stores, forecourts, symbol groups, quick service restaurants and food to go outlets.
The unit’s sloping display shelves are positioned at eye level, designed to attract the attention of customers and promote impulse purchases. Additional impact is said to be provided by a curved profile, panoramic glazed end walls which allow 180° product visibility and canopy lighting. Customised branding and livery can also be added on the canopy and shelf ticket strips.
The multi deck ‘Eyeline’ merchandisers are suitable for the display of a variety of hot, pre-packed snacks and meal solutions, including whole chickens, chicken portions, panini, pies, sausage rolls, pasties, soup, hot rolls and wraps. The range includes 600mm, 1,000mm and 1,200mm cabinet widths, all of which feature three tier shelving.
The merchandisers incorporate Fri-Jado’s Hot Blanket holding technology. Hot air is blown from the front of each shelf and is circulated over the shelf surface, before being recycled into the unit.
Product is held within a blanket of hot air to deliver a consistent and food safe holding temperature of 65°C and above. The unit is designed to enable an accurate and stable holding temperature to maintain cooked food quality for at least four hours. The air curtain technology on the front of each shelf should retain hot air within the unit, reducing cabinet air spillage.
The plug and go units require a 13A power supply and are castor mounted, allowing them to be relocated on the sales floor to meet changes in merchandising requirements. Additional features include a bump rail to prevent cabinet damage from shopping trolleys and a temperature display on the customer side of the unit.
Fri-Jado UK’s director of national accounts, Gary Thacker, stated: “The multi deck ‘Eyeline’ merchandisers provide a standalone solution for the display of hot, pre-packed snacks and meal solutions. They are particularly suited to food to go operations, combining aesthetic presentation and optimum visibility of merchandise, to promote impulse purchases. For operators seeking to provide a broader menu offer, MD ‘Eyeline’ models may be suited with our complementary range of chilled and heated, self-service and serve-assisted counters to create comprehensive food to go stations.”