Fri-Jado UK completes demonstration kitchen refit

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Fri-Jado has completed a refurbishment of the demonstration kitchen at its head office.

Foodservice and food retailing equipment specialist, Fri-Jado UK, has completed a refit of its showroom and demonstration kitchen at its Uxbridge office.

The update of 3,000ft2 facility included the installation of the latest models from the company’s range of cooking, holding and display equipment. The project coincides with a major refurbishment of Fri-Jado’s showroom and demonstration kitchen at the company’s head office in Etten-Leur, southern Netherlands.

Fri-Jado UK’s director of national accounts, Gary Thacker, explained: “Our demonstration kitchens provide specifiers, including chefs, retailers, food to go operators, contractors and kitchen concept specialists, with the opportunity to gain first-hand experience of our product range. They can receive live cook demonstrations and familiarise themselves with the performance and features of our equipment before making the all-important buying decision.”

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Thacker believes that food to go providers are no longer seeking to provide just a snacking menu for customers who wish to eat on the move, but are aiming to deliver a broader range of top quality, freshly cooked hot convenience food.

To this end, operators are addressing their food offer and menu development before specifying the most appropriate equipment solutions. The Fri-Jado demonstration kitchens in the UK and the Netherlands have been designed to accommodate menu development regimes, with the support of the company’s chefs, helping operators to expand their range of hot food to go options, increasing sales and maximising profits. The Fri-Jado team also believes it is well placed to provide advice on the packaging and display of food to go, highlighting visual impact and promoting impulse purchases.

Furthermore the company provides product instruction courses at its demonstration kitchen, coordinated by a dedicated trainer, for all proprietary equipment. Training is a critical factor in the efficient use of foodservice equipment, allowing operators to gain maximum performance from their kitchen appliances and familiarise staff with product features. This helps to ensure consistently high standards of food quality, which can be held and displayed over extended periods for reduced waste.

The company also provides on-site product training, during and after store installation and commissioning, as well as customer-specific operation and training manuals, enabling operators to be cognisant with foodservice equipment and features.

Thacker added: “We are far more than just an equipment provider. Our accumulated expertise and experience in the food retailing sector means that we are best placed to advise high street retailers, foodservice franchises and independent chains on equipment solutions, menu development and product training for their specific application.

“We can provide advice on how food retailing professionals can maximise efficiency to help them increase their share of the rapidly growing UK market, currently estimated at £20bn in 2018.”

Tags : demonstration kitchendisplaysFri-Jadohot holdingprime cooking equipmentrefurbishment
Clare Nicholls

The author Clare Nicholls

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