Fri-Jado heats up food-to-go offerings

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Fri-Jado’s new MDD hot holding display was designed following operator feedback.

Fri-Jado has revealed its new Multideck Display (MDD) range, created to put hot food to go in the spotlight.

Representing the next generation of hot holding cabinets, the MDD has been designed from the ground up, using operator feedback, and focuses on the three core principles of visibility, efficiency and ergonomic design. Each element is integrated into the units to help drive sales for operators by putting food front and centre, displaying it in a way that generates and encourages impulse purchasing.

Combing thin shelves with patented air flow technology, the MDD range is designed to achieve transparency whilst managing consistent temperature control and improving on technology traditionally found in static heat or air driven only cabinets.

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The unit is claimed to achieve a 20% energy saving compared to other units available on the market. This is thanks to a combination of hot airflow recirculation, efficient DC fans, improved insulation and double-glazed glass. This should establishes a lower cost of ownership and be better for the environment.

Featuring an ergonomic design, the cabinet is available with four or five shelves, with widths of 60cm, 90cm or 120cm, single or multi-temperature control and solid back or pass-through, ensuring the new unit will integrate with an existing front-of-house setup.

The improved design means the lower shelf is now 12cm higher than previous, and with greater space between shelves, the unit can create maximum product visibility, ensuring the customer’s full focus is on the food. A combination of the improved design and incredibly shelves mean the MDD increases the total display area by an estimated 5% per metre2.

From adjustable shelf angles to further improve visibility, to individual shelf temperature control (between 40°C – 70°C) end users can hot hold several different types of food in the same unit. The ‘Hot Blanket’ holding technology is claimed to achieve high food preservation, extending shelf life by combining conductive and radiant heat, which should work together to ensure a precise, consistent temperature across the food.

Mike Littlewood, MD of Fri-Jado UK commented: “The new MDD range represents a breakthrough in hot holding display equipment and we are proud that Fri-Jado is once again leading the way. Building on real feedback from operators around the world, the units combine the greatest visibility, maximum display space and patented heating technology to ensure food is in the spotlight and is preserved at its best for longer.

“A stand-out, ergonomic shape ensures the equipment will complement even the most sophisticated venues, while a choice of format, height and width helps to deliver ultimate flexibility.”

Tags : Fri-Jadoheated displayshot holding
Clare Nicholls

The author Clare Nicholls

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