Coffee machine firm Fracino has become the latest UK-based manufacturer to urge foodservice operators to ‘buy British’ if they are struggling to source products from China.
With factory closures impacting the supply of goods and components as the coronavirus takes its toll on the country’s manufacturing network, the espresso machine specialist insists customers in search of the latest coffee equipment should look closer to home.
Fracino operates one of the world’s most advanced and efficient espresso equipment manufacturing facilities in Birmingham, where the majority of products are produced in-house.
Peter Atmore, Fracino’s head of global sales, who is currently in Asia and witnessing supply chain delays first hand, said factors – including a hike in the cost of materials – are making it increasingly difficult for companies to do business with China.
“With the impact of coronavirus hampering China’s ability to make and ship parts, disruption to supply chains can severely damage a company’s reputation and bottom line.
“Nearly 90% of our components are made in-house – giving us rigorous control over quality, product development and the manufacturing process. The few parts we can’t make are sourced around the UK and Europe – ensuring a smooth and timely delivery to our UK and overseas clients.”
Atmore said that buying British – it is the UK’s only manufacturer of British made traditional espresso machines – would give “peace of mind” to operators concerned about availability of supply.