Espresso machine manufacturer Fracino feels it is demonstrating its commitment to front line customer service with the appointment of service administrator Callum Halpin.
Furthermore, the firm recently expanded its sales team, adding two roles to meet growing demand.
Fracino MD Adrian Maxwell said: “Giving our customers and distributors a consistently great experience chimes with our values and ethos. Equipping our team with the skills and tools to do this is instrumental to our ongoing investment programme which has revolutionised our production processes to add even more value to our customers and distributors.”
The service and sales departments liaise with, and support, Fracino’s customer and distributor network nationally and internationally as the manufacturer continues to broaden its global reach.
With exports now making up almost 30% of total sales, growth in international trade includes the appointment of distributors in countries including Taiwan, Antigua and Barbados.
The business is a champion of British manufacturing, with global sales manager, Peter Atmore, shaping strategic decisions as a board member of both Made in Britain and the Beverage Standards Association – the latter which endorses best practice through training, education and networking.
Producing over 5,000 machines annually and exporting to 70 countries, Fracino’s products include bean-to-cup machines, hand fill machines and traditional machines and associated equipment.