Fracino brings in new faces to deal with spike in equipment orders


Birmingham-based espresso coffee machine manufacturer Fracino is set to start the New Year with an expanded team after making four appointments across its manufacturing and sales departments. 

The business, which has taken on 10 new roles throughout 2019, requires the extra resource to fulfil demand for its products from home and abroad.

This year has seen the company unveil the Romano ICE machine, while it has secured UL certification to sell its dual fuel model range to the US and Canada.

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Success in international trade has resulted in exports making up more than 30% of total turnover, and it expects that contribution to grow towards 50% during 2020.

The new recruits include Roy Chalmers and Andrew Pate (front row, left to right) and Shane Harmon and Harry Heath (back row left to right).

“Having a skilled and committed team is key to our sustained success and we warmly welcome our latest recruits on board,” said Peter Atmore, head of global sales at Fracino.

Fracino now exports machines built at its 50,000 square foot production facility to more than 70 countries worldwide.

It is the only UK manufacturer commissioned by Subway to produce bespoke machines for its franchisees, while it is also a major supplier to PizzaExpress, Living Ventures and AMT Coffee.

Atmore added: “What makes our operation so special is that nearly 90% of all components in our British-made espresso machines are made in-house, allowing us to have rigorous control over quality, product development and the manufacturing process. This has been instrumental in enabling us to meet different countries’ compliance requirements.”

Tags : BirminghamcoffeeFracino
Sam Lewis

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