Foster Refrigerator has revealed it ploughed £4m into its British manufacturing plant in order to deliver the new commercial product range recently unveiled to the market.
The EcoPro G2 range was rolled out earlier this month, with Foster labelling it the “most significant” commercial product launch in its history.
The company claims the much-anticipated series sets a new benchmark for quality, performance and energy efficiency, and was only made possible by the multi-million pound upgrade of its Kings Lynn-based manufacturing plant.
It claims the state-of-the-art production line built specifically to develop the EcoPro G2 family is “the most advanced manufacturing facility of its type anywhere in the world”.
The high-profile product launch was also tied in with a corporate rebrand that has seen the introduction of a new company logo.
Foster says the EcoPro G2 range features its CFD modelling capability, otherwise known as ‘Fluid Food-Fresh Technology’, a high-visibility temperature display PVAM (power display) to facilitate temperature monitoring, and the use of cyclopentane foam, which promises a 15% energy saving.
“The EcoPro G2 range has been designed to meet the most demanding catering environments and expectations,” explained Chris Playford, Foster market and development director. “We are confident that this range will be the absolute standard by which all other products will be judged.”
The new range has been “built from the ground up” and includes more than 50 new innovations.
Playford says that despite all the engineering investment that has gone into the new range, it’s important to remember what the products are designed to achieve.
“Our customers simply want their food stored to the best possible standard; caterers want their equipment to perform in such a way that there is a tangible benefit to the quality of what they produce,” he said. “The EcoPro G2 range will exceed those expectations and contribute to the efficiency and profitability of a business along the way.”