Foster and Gamko reveal virtual immersive showroom

kitchen crop
Foster and Gamko’s new immersive showroom features photo-real interactive depictions of the brands’ full ranges.

Foster and Gamko have launched an online ‘Immersive Showroom’ that allows customers to interact with their full range of refrigeration products online.

The digital showrooms feature convincing virtual kitchen, bar and front of house set ups and allow users to interact with a wide variety of refrigeration products in their natural environments. Visitors can open doors, drawers and explore information hotspots to learn more about each product through videos and other media.

Nicholas Bamber, European marketing director for Foster and Gamko said: “We’re aware that being able to get to physical products either in a showroom or on a site located somewhere in the country can be difficult.”

Story continues below

“The convenience of being able to view and interact with photo-realistic 3D products on your desktop, tablet or mobile helps our range come alive and is a fantastic way for customers to understand how a specific unit can work for them.”

He added: “The last year has seen a change in all our working behaviours, most obvious of which is fewer face-to-face meetings, something many in the industry have indicated is likely to be a longer-term trend.

“Our immersive showroom has already proven to be a fantastic tool for use in online meetings, but also as a great way to enhance face-to-face meetings when they are possible with the ability to instantly demonstrate products anytime, anywhere.”

Tags : Fostergamkovirtual showroom
Clare Nicholls

The author Clare Nicholls

Leave a Response