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Foster and Gamko reveal new branding and product at Host

Foster and Gamko launch new product at Host- EMBARGO 18102019 crop
Foster launched the G2 Short at Host.

Foster and Gamko have unveiled new branding and latest addition to the Foster G2 range at the Host exhibition in Milan.

Katy Chilvers, marketing communications manager for Foster and Gamko said: “Branding is about more than just a new logo and we’re delighted that our branding now reflects Foster and Gamko’s innovative spirit and market leading positions.

“Both companies celebrated significant anniversaries last year, and we took the opportunity to reflect on our heritage ahead of our rebrand.”

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She continued: “With an increased alignment of the Foster and Gamko brands, our customers will have a streamlined experience, one point of contact for the two businesses and access to our shared knowledge of professional kitchens and bars.”

Nick Bamber, European head of marketing for Foster and Gamko commented: “Although Foster and Gamko have been aligned for some time, we are now closer than ever. Our combined knowledge and experience, award-winning products, and dedicated staff means we absolutely assert ourselves as ‘The Refrigeration Experts’.”

Foster also launched the new G2 Short in Milan, a low height version of its EcoPro G2 range. The G2 Short can pass through standard doorways (measuring 1,960x760mm) without the need for tilting, and with swivel brake castors for mobility. Suitable for kitchens with low ceilings, the Short requires 100mm space above the cabinet rather than the usual 300mm.

The G2 Short is fitted with the +stayclear condenser and offers the same energy credentials made standard by its bigger brother the G2.

Gareth Hunt, senior product manager for Foster and Gamko said: “The G2 Short is the latest exciting new addition to the G2 family. The G2 Short is a prime example of our approach to new product development, continuously improving our product portfolio in response to our customers’ needs.”

Previously when low ceiling heights have been an issue, traditional undermount cabinets have been the go-to solution, whereby the fridge system is located at the bottom of the product. The new G2 Short is said to solves this problem and offer greater usable capacity (439 litres) compared to undermount solutions (411 litres).

The G2 Short is claimed to deliver between 33-50% annual energy savings compared to its undermount counterpart, based on ErP testing.

Tags : FostergamkoHosthost 2019Host MilanrebrandRefrigerationrefrigerator
Clare Nicholls

The author Clare Nicholls

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