Foodservice marketeers move into podcasting

Glen and Liam
Walnut Creative’s Glen Crossland and Liam Gilroy will host the new podcast.

Foodservice marketing agency, Walnut Creative, set to launch the industry’s first dedicated podcast.

The Foodservice Podcast, which will be hosted by Walnut Creative’s director, Glen Crossland, and marketing director, Liam Gilroy, will focus on the industry’s latest news and hot topics with each episode focusing on equipment, innovations and the future of foodservice.

There will be two podcasts per month, lasting anything between an hour to an hour and half, depending on the topic.

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Crossland commented: “It’s fair to say that Walnut know a lot about foodservice – we could probably talk for hours on the subject and there is little we don’t know about it. So what better way to talk about foodservice than with other industry professionals.”

The podcast will call on a variety of guests such as distributors and manufacturers from across the industry, as well as chefs and restaurant owners, allowing the podcast to provide an in-depth insight into the industry with opinions from those that operate within it every day.

It will follow an interview and Q&A format, with two to three guests per podcast allowing different discussion points and opinions to be broadcasted on a variety of hot topics.

Walnut Creative is a foodservice and catering equipment focused marketing agency. This podcast will act as a new arm to its offering.

However, this is not the first podcast produced by the firm. Crossland currently co-hosts a podcast with workwear brand, Clobber-Calm, which focuses on denim and leather brands around the world including Red Wing, Levi and Nudie Jean.

He commented: “I’ve done quite a few podcasts for the ClobberCast on a continuous rolling schedule, we love them! It’s great speaking with all the guests from around the world and discussing views and opinions on the podcast. This gave me the idea to do a catering specific podcast in which foodservice is the topic of conversation.”

Crossland’s career in foodservice kicked off almost 10 years ago when he worked on various sides of the industry, allowing him to gain knowledge and experience of how industry operates, before forming Walnut Creative in 2015.

“Being in the industry since I was quite young has allowed me to develop my knowledge on foodservice, which is why I thought doing a podcast would be a good idea and something I think could really take off as this has never been done before with this particular subject,” he said.

The podcast will be available to listen and download from the iTunes Podcasts app from February.

Tags : podcastWalnut Creative
Clare Nicholls

The author Clare Nicholls

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