Last week saw the launch of Fresh Montgomery’s newly branded co-located shows, The Foodservice Show and The Professional Kitchen Show (formerly the Great Hospitality Show).
The organiser said that the response by exhibitors and attendees was “phenomenal”.
Thousands of hospitality and foodservice professionals descended on the Birmingham NEC to experience the latest and greatest in product and technology innovation from more than 200 exhibitors, as well as talks and demos by well-known industry figures.
This also coincided with the launch of the HRC Buyers Club – an initiative connecting buyers with UK suppliers, giving them the opportunity to pre-schedule meetings ahead of the show in return for being hosted overnight and invited to exclusive networking events.
Innovation was a big focus in the new Kitchenology zone (in association with CESA) showcasing inventive products and smart technology with a focus around business efficiencies and sustainability.
Many exhibitors also launched a host of new products set to hit the wider market soon.
Ross Carter, portfolio director at event organiser Fresh Montgomery said: “We’re pleased to hear that exhibitors thought the event was well paced, diverse in visitors, and a good source of quality, marketable leads.
“Year-on-year we strive to add more value for our exhibitors and visitors, to achieve a balance between engaging sessions and valuable insight. We are extremely pleased with the show’s outcome and very much look forward to building on this next year.”