First Choice’s refrigeration charge gathers pace


First Choice Catering Spare’s ongoing expansion into the refrigeration sector will see the company make its debut at a UK trade show for the air conditioning and refrigeration field next month.

The Cannock-based company’s Refrigeration Spares division confirmed today that it will exhibit at the ACR Show, which bids to showcase the latest industry developments and best practice.

First Choice has never been represented at the Birmingham-based exhibition before, but having rapidly expanded its refrigeration spares business over the past 18 months it believes the exposure will be fundamental for the growth of the operation in the heating, air conditioning and refrigeration industry.

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Members of the First Choice Refrigeration team will be present at the three-day show, along with directors, external sales representatives and marketing staff.

“It will prove a great opportunity for industry professionals, customers and partners to experience the dedication that First Choice is implementing with the HRAC/F sector of the business,” said First Choice’s managing director John Whitehouse.

Demand for refrigeration spares has led to First Choice tripling the size of the team over the last 12 months. It is now one of the fastest-growing parts of its business.

The division is headed by Steve James, who boasts a wealth of experience in the commercial refrigeration field. He is a member of the Institute of Refrigeration and has previously worked in a number of technical and engineering roles.

His team are able to help with capillary sizing from a large range of sizes that are stocked on site and can also offer assistance with controller parameters and settings.

As well as supplying spare parts and technical information for leading manufacturers, First Choice Refrigeration also assists with van stock and ancillary items from brands such as Embraco and Danfoss.

The ACR Show kicks off on February 11 and First Choice Refrigeration will be based at stand C50. This three-day event is in its second year and is dedicated to those in the air conditioning and refrigeration industry.

Tags : catering equipmentManufacturersProductsrefrigerantsRefrigerationspare parts
Andrew Seymour

The author Andrew Seymour

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