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First Choice’s first mobile app breaks new ground

First Choice app crop
The First Choice app gives users access to more than 3,000 equipment manuals.

First Choice Group has broken new ground with the launch of the company’s first digital app.

Available to download from Google Play, the App Store and Amazon Kindle Fire, the app provides users with instant access to more than 3,000 equipment manuals from industry manufacturers such as Rational and MKN.

Over time it will be developed to link users to the First Choice Group webstore so they can make online purchases.

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MD John Whitehouse said his company’s new app will increase accessibility for First Choice, strengthening its relationship with customers, suppliers and partners.

“After our acquisition by Parts Town, First Choice Group has a new identity, we are part of a global family,” he said.

“Our responsibilities have grown as has our commitment to delivering exceptional customer service and a customer experience which is second to none.

“This new digital app will help us to reach those levels. Across the world, in all industries and all markets, mobile technology is crucial in building and maintaining brand presence.

“It also provides for greater accessibility and ensuring your business is in constant, transparent communication with the people who matter most; customers, suppliers and partners.

“Essentially, anyone using the App will be able to browse our massive range of stock, with more than 1m parts on the First Choice Group database, wherever they are in the world, whatever time of day it is.”

Tags : appFirst Choicefirst choice group
Clare Nicholls

The author Clare Nicholls

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