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First Choice signs True master distribution partnership

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First Choice Group’s Cannock HQ will now centrally store True Refrigeration spare parts.

First Choice Group has signed a master distribution partnership (MDP) with True Refrigeration for the manufacturer’s OEM spares.

As part of the agreement, First Choice has significantly increased stockholding of True’s spare parts, consumables and accessories, ready supply to customers across the UK and Ireland.

In addition, the MDP guarantees dedicated and ongoing customer support, parts identification, full access to equipment manuals and technical advice and training. For True Refrigeration customers, First Choice’s functional website and ecommerce app, complete with live chat, voice search, new smart manuals and thousands of 360° spin photos, means catering equipment engineers should be able to shop with ease, anywhere and at any time.

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With a heritage spanning over 75 years, True Refrigeration manufactures and supplies refrigeration, built with the environment and sustainability at its core. Using high quality materials and innovative technology, True has built a global reputation for state-of-the-art equipment.

On the confirmation of the MDP, head of manufacturer partnerships at First Choice Group, Steven McLaren commented: “True Refrigeration is one of the industry’s foremost equipment manufacturers, therefore, the confirmation of this MDP is something that we, at First Choice Group, are immensely proud of.

“When we were approached by the True Refrigeration team to see whether we would be able to help centralise the brand’s spare parts holding from their existing North Yorkshire warehouse, as part of a space-optimisation exercise, we were delighted to help.

“As part of the agreement, we have committed to significantly growing our stock holding, our library of valuable resources and our dedicated customer service, in doing so, we believe we can help True’s customers, engineers and technicians get simple and swift access to the genuine spare parts and accessories they require.”

Centrally stocked at the First Choice Group HQ in Cannock, customers can benefit from same day dispatch and next day delivery as standard (on weekday orders placed before 7pm). This is something that was crucial to the team from True Refrigeration, as Scott Jones, sales and key account director added: “As a market-leading manufacturer of professional refrigeration equipment, we wanted to partner with a brand that shared our ethos for excellence – in First Choice Group, we believe we have found just that. A company known for the fast and efficient supply of spare parts, many of which are delivered on a next day service – which helps to reduce downtime in a busy professional kitchen – all backed by exceptional customer service and support.

“This great service allows us to continue to focus on product innovation and technological development, with the added peace of the mind that our customers in their kitchens and engineers in the field are being cared for.”

Tags : catering sparesFirst Choicefirst choice groupRefrigerationspare partssparesTrue Refrigeration
Clare Nicholls

The author Clare Nicholls

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