First Choice Group has strengthened its strategic partnership with Middleby UK by signing a Master Distribution Agreement (MDA) with the equipment brand.
This newly established MDA now means that First Choice Group is the sole supplier of OEM spares, accessories and consumables from Middleby UK’s porfolio of brands which include Pitco, TurboChef and Blodgett.
The partnership will mean significant investment in UK stock holdings at First Choice Group’s Cannock head office, with its warehouse and logistics infrastructure helping to deliver service solutions to customers.
First Choice MD John Whitehouse commented: “I am absolutely delighted that Middleby UK has chosen First Choice Group as its official exclusive spares partner.
“We have been working with Middleby UK for many years; our positive commitment to Middleby and its customers is that we will be raising the bar when it comes to the supply of their genuine spare parts.
“We have already made a significant investment in stock for the brands and made access of drawings easier through our web and new app. We look forward to the future in the supply of OEM spare parts.”
Middleby UK MD Kenny Smith added: “We are excited to be working with such a professional company and by partnering with First Choice we are ensuring that OEM parts are specified to our customers.
“This will give all our clients peace of mind that only the correct authorised parts are being fitted to their machines. We also believe that this will improve the availability of our spare parts for all our brands to reduce customer downtime.
“As Middleby continues to grow, this partnership will make purchasing Middleby products a more appealing option.”
All of the spares firm’s MDAs are created help to develop working partnerships with equipment manufacturers around the globe in order to make customer supply chains easier and more efficient.
First Choice Group currently holds longstanding MDAs with a range of equipment manufacturers, designed to enable a heightened customer delivery service level with later cut-off times, as well as increased UK stock holding on OEM parts and accessories product ranges.
Middleby UK is part of the USA-based Middleby Corporation and in the UK it owns a range of foodservice equipment brands, with 28 of these now falling under the First Choice Group MDA.