First Choice Group has become an official approved supplier of OEM water filters from 3M.
In addition to 3M’s hot beverage filter range, First Choice’s stock list now includes the brand’s ice machine and cold beverage equipment-specific filters.
Engineers and end users can purchasing 3M water filtration products using the spares specialist’s ecommerce website, and can shop from any location by using the First Choice Catering Spares app, with features including intuitive text, voice search, 360° images, and fast, secure checkout facilities.
The partnership gives First Choice customers direct access to the brand’s water filtration products, including same day dispatch and next day delivery as standard (on orders placed before 7pm weekdays), whilst ensuring access to resources including supporting documents and technical information.
On the announcement, Steven McLaren, head of manufacturer partnerships at First Choice Group commented: “We are delighted to be working with 3M Water Filtration as their official distributor to the foodservice market.
“Not only does this give direct access to a much more competitively priced product range, which will benefit our customers, but we also have direct access to the knowledge professionals at 3M and the fantastic distributor support they provide across many areas. We look forward to a partnership where we both develop positively through 2021 and beyond.”
While Cheryl Thomas, channel manager at 3M explained: “It is crucial for 3M that we have confidence in the quality of our supply chain; the First Choice Group allows us to enhance our offering using their state of the art ecommerce capability along with their technologically advanced mobile app.
“Our customers can quickly and efficiently purchase water filters from our ranges including, ice, cold beverage, coffee, espresso, hot and cold water knowing the level of technical knowledge and customer service offered by the First Choice Group is exemplary.”
3M’s range combines multiple technologies developed over many years of experience in the foodservice sector, to remove the unwanted impurities found in water. Protecting beverage equipment and ice machines, including the latest coffee and hot beverage units, 3M water filters have been found to improve customer satisfaction and generate repeat business by delivering of high quality hot and cold beverages.