First Choice adds director to lead finance department

Steve Robbins crop
First Choice Group’s new financial director, Steve Robbins, is ready for the next chapter of his “incredible journey”.

First Choice Group’s new financial director Steve Robbins says the company is entering an exciting new era of “fantastic opportunities”.

Robbins, who joined the company as financial controller in 2010, was promoted to his new position earlier this month.

Having shaped his early career as an accountant in a number of different industries before becoming the part-owner of a national travel agency, Robbins is now tasked with steering First Choice’s finances.

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“When I joined First Choice it was a company with a £13m turnover,” he said. “It is a simple business model and with the vision and leadership of the directors, First Choice was a company I wanted to be involved in and a company I felt I could contribute to.

“Now, following our acquisition by Parts Town, a $300m global leader, I believe we have great stability and direction and that there are fantastic opportunities ahead for First Choice Group and everyone involved with it.

“I always aspired to become a director again but you’re only ever as good as the team you have working for you and I am very grateful for the support I get from my team.

“I am looking forward to working alongside John Whitehouse and drawing on his knowledge to continue what has been an incredible journey for First Choice.”

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Clare Nicholls

The author Clare Nicholls

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