FEM is offering dealers an extra 10% discount off the price of Manitowoc’s new Sotto range of undercounter icemakers.
The promotion is timed to give maximum impact by covering the whole of the key summer sales period, from today to 31 August.
The Sotto’s key features are a high capacity production system, which is said to deliver 43% more ice, and automatic controls that adjust the system to take account of rising ambient temperatures.
The machines make large, 20g gourmet ice cubes which are clear and are claimed to have a slow melt rate.
“The Sotto is popular with end users, not only because of its compact size but also because it’s good looking and operates quietly – all of which make it ideal for busy bars,” says Mark Hogan, marketing and sales manager of FEM.
The 10% discount applies to all seven Sotto models. “With a range of capacities from 18kg to 85kg per day, there’s a Sotto icemaker for every backbar requirement,” said Hogan. “By running the promotion throughout the summer we can help dealers maximise their profits from this peak sales period.”
List prices for the range start from £880.